My Virtual Model Community Launches in Beta

Since last December, the MVM.com website is hosting a Social Shopping Community where people can create outfit collages around their 3D virtual model and share their looks with other members.

By the end of January, members had published over 15,000 looks. They commented each other’s looks and found their way to Shopping.com, our shopping partner.

As the Community keeps evolving, user groups will form by style, affinity, region, city, age, activities, and thanks to MVM’s unique personalization features, even by shape and body type.

Shopping by looks created by people brings together the best of all micro-experiences, unbelievable user endorsement and ratings, reliable cross-selling, color and style mix-and-match, fashion help you can trust, and most of all: a sense of belonging that is found only in your neighboring shopping mall.

Listen to what users are saying:

Style Feedback

• This look is really great!! I love the fact that you chose that type of stockings, instead of pantyhose ; )
• Cute! Completely stylish, this look incorporates a vintage grudge feel with a modern, rocker-esque edge.
• Love the color block look. Very stylish. Bag goes well with dress.
• Shoes don't go w/ outfit....
• hmm.. how about adding cardigan or trenchcoat?

Color Match

• I'm not really sure how the red and orange and grey go together, but you probably know more than I. It's cute.
• I love love love! purple is one of my favorite colours and since i like jeans a lot... this is an excelent outfit!
• this shining white is best combined with yellow gold, gives the white royally brightness ;))))
• The blue stripes make this outfit look fresh. And it compliment your eyes. Cute.
• ooohhh... that outfit is so pretty, like how you put the pinks together

Peer Persuasion

• cant believe i did this lol! so... should i go for this look in real life everyone?? lmao.
• ohh i simply adore your style ! good job ! :)
• You wear this dress uniquely!
• i wish i could be your size
• Very sporty and fun. I love the colors you mix and match together. What a wonderful fun and entertaining sight this is.

What these excerpts fail to show is that people are talking about a visual representation of themselves or others wearing a virtual outfit. All store owners know first-hand that customers can really turn a whole store upside down by the end of every single business day. The brick-and-mortar shopping experience does not only incur expensive costs of maintenance but the salability of inventory items is quickly reduced as well. Getting to know what you want to buy before going to the store can really help store owners as well as shoppers.