Last June, Louise Guay and Gregory Saumier-Finch presented My Virtual Model to the luxury industry leaders at the Ritz Hotel, Paris. The Club e-Luxe Summit is held each year since 2007 by Uché Okonkwo, Luxe Corp.
"As the creator of My Virtual Model, the 3-D visual merchandising application that enables the re-creation of the real-self in the virtual space, Louise's presentation was filled with her passion of visionary invention that transform everyone into an online star.
Louise took the audience on a journey of virtual self discovery by demonstrating how to create a personalized avatar, which enables users to try on products ranging from apparel, shoes, bags and jewellery as well as to test as many "looks" as one wishes. She also introduced My Virtual Model fashion community and its role in shaping the collective experiences of online users who are increasingly being exposed to 3D virtual interactions. The power of the online community through engagement and sharing of content prior to making purchases was also underlined.
Her proposition for luxury brands was that the online shopping experience should be fun and a celebration of the luxury brand through unique personalized experiences online."
Source: Luxe Corp Summit Book 2009
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